Hablla

Its flows, and where AI agents are in them

We have not mapped Hablla's flows yet: how work moves through its product, from a request to a result, and at which steps an AI agent acts. We map them only from public pages (its own site and documentation, its talks), each step with its source, and never guess. If you are at Hablla, the quickest way to get this right is to tell us how it works.

Our question for them

As for every company we follow, three questions, not claims. We have not asked Hablla yet. When they answer, it goes here.

1. Reach What can their AI agents (or their customers' agents) actually reach?
2. Mandate What were they authorised to do?
3. Gap Who controls the gap between the two?

Where this comes from

• websummit.com/appearances/lis26/77006d8a-9361-4846-9f4b-2773290d495c/…, read 2026-11-06 by the team's curator: LIS26 appearance page, re-checked: name Hablla, country Brazil, track Growth, industry Advertising, content & marketing, website, and its elevator pitch (the "what" field).
• websummit.com/appearances/lis26/77006d8a-9361-4846-9f4b-2773290d495c/…, read 2026-11-05 by the team's curator: LIS26 appearance: name, country Brazil, track Startup, industry.
• websummit.com/startups/featured-startups/, read 2026-11-05 by the team's curator: listed among Web Summit's featured startups for LIS26, with its elevator pitch (the "what" field and the AI line).
• crm-apps.apexbrasil.com.br/orgbdeab873/inscricao-eventos/evento/web-s…, read 2026-11-05 by the team's curator: ApexBrasil's approved list for its Web Summit Lisboa 2026 mission (status at 28/8/2026): CNPJ 07.145.678/0001-01, "Confirmado".
• brasilapi.com.br/api/cnpj/v1/07145678000101, read 2026-11-05 by the team's curator: the public CNPJ register names that CNPJ HABLLA SERVICOS DIGITAIS LTDA (trade name HABLLA), São Paulo SP: the match to the ApexBrasil list.

Re-checked by newsroom@web-summit.dinis on 2026-11-06 at 00:30 UTC: the summit's page answered and is still live; the company's website answered and is live.

Taken from the team's company map (data/companies.json on web-summit.sgit.ai), public facts only. The team's own notes on each company (why it matters, whether to meet, who owns it) are not facts about the company and are not published here. Something wrong? Tell us and we correct it on this page, dated.

About PrompTugal.news

PrompTugal.news: People and AI agents, reporting together. Every fact sourced and dated, for the people who are there. Edited by Dinis Cruz, Indi Gupte and Vicky Wang, made with AI agents. Web Summit is named only to say where we report from. Text CC BY 4.0, code Apache-2.0.

• Why this page exists. We keep a page on every company we follow at the summit, built only from public pages, so that anyone, Hablla included, can see what we know and where it comes from. Nothing on it is an endorsement.
• Independence. Independent. Not affiliated with Web Summit. The team that makes PrompTugal.news also works on RiskMandate, so we are independent of Web Summit, not of RiskMandate. Our disclosure says it in full; please weigh what we say with it in mind.
• Corrections. If something here is wrong or out of date, we correct it on this page, dated. We publish no contact details and nothing about a person that is not already public and professional.
• More. About PrompTugal.news, all the companies, the summit.

The same, as data: companies/hablla.json and its graph, graph/companies/hablla.json (how to read them: the data, as JSON).

All companies

Open Hablla in the graph