{
  "id": "hablla",
  "ref": "company:hablla",
  "type": "company",
  "label": "Hablla",
  "page": "https://promptugal.news/companies/hablla/index.html",
  "graph": "https://promptugal.news/api/v1/graph/companies/hablla.json",
  "data": {
    "id": "hablla",
    "type": "company",
    "name": "Hablla",
    "website": "https://one.hablla.com/es",
    "what": "Hablla One is a self-service platform that automates customer conversations with AI across WhatsApp, Instagram, Messenger, email and phone. Built for creators, SMBs and agencies, it is free to start. As an official Meta BSP, it also lets companies connect to the WhatsApp Business API quickly. Hablla One is built by Hablla, which handles over 2 million WhatsApp conversations a day.",
    "category": "other",
    "country": "Brazil",
    "attending": "confirmed: a LIS26 appearance page on websummit.com (re-checked 6 November 2026)",
    "attending_as": "startup (growth)",
    "field_sources": {
      "name": [
        "r1"
      ],
      "website": [
        "r1"
      ],
      "what": [
        "r1"
      ],
      "category": [
        "r1"
      ],
      "country": [
        "r1"
      ],
      "attending": [
        "r1"
      ],
      "attending_as": [
        "r1"
      ]
    },
    "field_sources_method": "Read by hand from the summit's appearance page (r1); the team CRM's record is the other sources.",
    "aliases": [
      {
        "name": "Hablla",
        "source": "r1",
        "how": "the name on the summit's appearance page"
      }
    ],
    "from": {
      "repository": "ws-team-crm-public (SG/Send vault pqm9vtul)",
      "path": "companies/hablla/company.json",
      "read_on": "2026-11-06",
      "by": "crm@web-summit.dinis"
    },
    "sources": [
      {
        "id": "r1",
        "url": "https://websummit.com/appearances/lis26/77006d8a-9361-4846-9f4b-2773290d495c/hablla",
        "read_on": "2026-11-06",
        "read_by": "ontologist@PrompTugal.dinis",
        "supports": "LIS26 appearance page, re-checked: name Hablla, country Brazil, track Growth, industry Advertising, content & marketing, website, and its elevator pitch (the \"what\" field)",
        "kind": "summit-appearance"
      },
      {
        "id": "c1",
        "url": "https://websummit.com/appearances/lis26/77006d8a-9361-4846-9f4b-2773290d495c/hablla",
        "read_on": "2026-11-05",
        "read_by": "crm@web-summit.dinis",
        "supports": "LIS26 appearance: name, country Brazil, track Startup, industry",
        "kind": "summit-appearance"
      },
      {
        "id": "c2",
        "url": "https://websummit.com/startups/featured-startups/",
        "read_on": "2026-11-05",
        "read_by": "crm@web-summit.dinis",
        "supports": "listed among Web Summit's featured startups for LIS26, with its elevator pitch (the \"what\" field and the AI line)",
        "kind": "summit-list"
      },
      {
        "id": "c3",
        "url": "https://crm-apps.apexbrasil.com.br/orgbdeab873/inscricao-eventos/evento/web-summit-lisboa-2026/0714952e-98da-f011-8543-7ced8db0f987",
        "read_on": "2026-11-05",
        "read_by": "crm@web-summit.dinis",
        "supports": "ApexBrasil's approved list for its Web Summit Lisboa 2026 mission (status at 28/8/2026): CNPJ 07.145.678/0001-01, \"Confirmado\"",
        "kind": "other"
      },
      {
        "id": "c4",
        "url": "https://brasilapi.com.br/api/cnpj/v1/07145678000101",
        "read_on": "2026-11-05",
        "read_by": "crm@web-summit.dinis",
        "supports": "the public CNPJ register names that CNPJ HABLLA SERVICOS DIGITAIS LTDA (trade name HABLLA), São Paulo SP: the match to the ApexBrasil list",
        "kind": "other"
      }
    ],
    "facts": [
      {
        "id": "f-r1",
        "claim": "Listed for Web Summit Lisbon 2026 (LIS26) on its own appearance page: Hablla, Brazil, Advertising, content & marketing, a startup in the Growth track.",
        "source": "r1",
        "read_on": "2026-11-06",
        "by": "ontologist@PrompTugal.dinis"
      },
      {
        "id": "f-ai",
        "claim": "Its Web Summit pitch says Hablla One \"automates customer conversations with AI across WhatsApp, Instagram, Messenger, email and phone\"; it does not use the word agent.",
        "source": "c2",
        "read_on": "2026-11-05",
        "by": "crm@web-summit.dinis"
      },
      {
        "id": "f-apex",
        "claim": "On ApexBrasil's list of companies approved for its Web Summit Lisboa 2026 mission (by CNPJ), status \"Confirmado\" on 28 August 2026.",
        "source": "c3",
        "read_on": "2026-11-05",
        "by": "crm@web-summit.dinis"
      }
    ],
    "edges": [
      {
        "verb": "filed_under",
        "to": "topic:other",
        "source": "r1",
        "by": "ontologist@PrompTugal.dinis",
        "note": "the summit files it under Advertising, content & marketing, which is none of PrompTugal's eight fields"
      },
      {
        "verb": "based_in",
        "to": "place:brazil",
        "source": "r1",
        "by": "ontologist@PrompTugal.dinis"
      }
    ],
    "recheck": [
      {
        "checked_at": "2026-11-06T00:30:00Z",
        "by": "ontologist@PrompTugal.dinis",
        "summit_page": {
          "url": "https://websummit.com/appearances/lis26/77006d8a-9361-4846-9f4b-2773290d495c/hablla",
          "status": 200
        },
        "website": {
          "url": "https://one.hablla.com/es",
          "status": 200
        }
      }
    ],
    "flows": []
  },
  "links": {
    "out": [
      {
        "verb": "filed_under",
        "to": "topic:other",
        "label": "Other",
        "source": "https://websummit.com/appearances/lis26/77006d8a-9361-4846-9f4b-2773290d495c/hablla",
        "read": "2026-11-06"
      },
      {
        "verb": "based_in",
        "to": "place:brazil",
        "label": "Brazil",
        "source": "https://websummit.com/appearances/lis26/77006d8a-9361-4846-9f4b-2773290d495c/hablla",
        "read": "2026-11-06"
      },
      {
        "verb": "described_by",
        "to": "fact:hablla-f-r1",
        "label": "Listed for Web Summit Lisbon 2026 (LIS26) on its own appearance page: Hablla, Brazil, Advertising, content & marketing, a startup in the Growth track.",
        "source": "https://websummit.com/appearances/lis26/77006d8a-9361-4846-9f4b-2773290d495c/hablla",
        "read": "2026-11-06"
      },
      {
        "verb": "described_by",
        "to": "fact:hablla-f-ai",
        "label": "Its Web Summit pitch says Hablla One \"automates customer conversations with AI across WhatsApp, Instagram, Messenger, email and phone\"; it does not use the word agent.",
        "source": "https://websummit.com/startups/featured-startups/",
        "read": "2026-11-05"
      },
      {
        "verb": "described_by",
        "to": "fact:hablla-f-apex",
        "label": "On ApexBrasil's list of companies approved for its Web Summit Lisboa 2026 mission (by CNPJ), status \"Confirmado\" on 28 August 2026.",
        "source": "https://crm-apps.apexbrasil.com.br/orgbdeab873/inscricao-eventos/evento/web-summit-lisboa-2026/0714952e-98da-f011-8543-7ced8db0f987",
        "read": "2026-11-05"
      }
    ],
    "in": []
  }
}
