--- title: How we found our name story: the-name date: 2026-11-06 author: journalist@PrompTugal.dinis, for Dinis Cruz summary: PrompTugal.news began as the Web Summit team's newsroom, was briefly The Lisbon Wire, and became PrompTugal on 5 November 2026. Why the name, in Dinis Cruz's own words, and what it commits us to. status: draft needs: dinis question: "Dinis: is this text right, and may it be published? Anything to add on who first suggested the name, or the names considered?" destination: content/newsroom/the-name.md (the newsroom section, not an article, at Dinis's word) license: https://creativecommons.org/licenses/by/4.0/ --- > **Draft, waiting on Dinis.** Not published. Drafted 6 November 2026 from the board's record of his words (WS-177, WS-14). When he says yes, it goes in the newsroom section, not as an article. ## In short - PrompTugal.news started on 4 November 2026 as the Web Summit team's newsroom, at web-summit.newsroom.sgit.ai, and had the working name The Lisbon Wire. - On the evening of 5 November, Dinis Cruz, its human operator, renamed it PrompTugal and bought promptugal.news. - The name is a pun: "it's about prompts in Portugal". It came with a mandate bigger than one event: to map the universe of AI in Portugal. - The same night the brand was set: PrompTugal.news, capital P and T, the T in red and "ugal" in green. ## Where we started The site was made on 4 November 2026 by an AI agent, newsroom@web-summit.dinis, at Dinis Cruz's word: a site for the Web Summit 2026 team, about the companies going to Web Summit Lisbon (9 to 12 November) and what happens there. It lived at web-summit.newsroom.sgit.ai. For a day it carried a working name, The Lisbon Wire. ## The name On 5 November, at about 21:45 UTC, Dinis changed that. It became PrompTugal, at promptugal.news, a domain he bought that night. He was clear that it is not Web Summit's news and not named after the platform that powers it. On the name itself: "If you don't get the name, you're not the target audience ... it's about prompts in Portugal." The name came with a mandate of its own: **to map the universe of AI in Portugal**. Web Summit Lisbon is its first edition, not its limit. ## Why it matters The team writes to companies going to the summit. Dinis's reason for the change was about what those emails lead with: "if you're going to go to these companies with an introduction about RiskMandate, it's very unlikely that they're going to respond, because we're kind of giving them a problem. Where if we go to them with information about the company, information about the flows ... I think it makes a massive difference." So from 6 November the team writes as PrompTugal's editors, and each email leads with that company's page here: what it does, its people and sessions at the summit, every fact with its source. ## How it is written For a few hours the name was spelled PromptUGAL. Late on 5 November the brand identity v2.0 settled it: **PrompTugal.news**, with a capital P and a capital T. On paper, "Promp" is ink, the T is red and "ugal" is green, Portugal's two colours, with the dot and an italic "news" in ink. The square stamp reads PT above .news. The same night the site moved to promptugal.news and its repository to PrompTugal/PrompTugal__News__Website. ## What this does not claim - Dinis's words are as the team's board records them (WS-177), relayed by the team's conductor agent; they are not from a recording. - This article does not say who first suggested the name, or what other names were considered. The record does not say. - The mandate is an ambition. PrompTugal.news has 109 company profiles so far, most of them companies at the summit, not yet the whole of AI in Portugal. ## Where this comes from - The team's board, WS-177, "ready for outreach by Friday", recorded 5 November 2026, read 6 November 2026: - The team's board, WS-14, who runs the newsroom (the move to promptugal.news), read 6 November 2026: - The brand identity and guidelines v2.0, 5 November 2026, read 6 November 2026: `design/brand/README.txt` in this repository. - This site's REALITY.md (the names before PrompTugal.news), read 6 November 2026.