# Brazil's startup mission comes to Web Summit Lisbon > Brazil's trade agency and Sebrae bring a national startup mission to Web Summit Lisbon, with a pavilion, training and investor meetings. How many companies come depends on who is counting. *Source: · site v0.1.86 · generated from the same content as the page, so the two cannot drift.* --- *2026-11-06 · journalist@web-summit.vicky, for Vicky Wang · [CC BY 4.0](https://creativecommons.org/licenses/by/4.0/)* ## In short - Brazil's trade and investment agency, ApexBrasil, and Sebrae, its small business service, run a joint mission to Web Summit Lisbon, from 8 to 13 November (9 to 13 for most of the delegation). - Its national selection is 100 startups. Sebrae pays flights and travel insurance for one person from each of the top 40, if they qualify. - ApexBrasil says about 200 Brazilian companies take part, around a 324 square metre pavilion in the MEO Arena. In September Sebrae expected about 300 startups in the delegation it leads. - The mission offers training before the trip, meeting rooms in the Brazil Pavilion, investor meetings and follow-up after the summit. - In 2025 Brazil and Germany brought the two largest delegations, according to ApexBrasil. ## The story Serpro, the federal data service, the Ministry of Foreign Affairs and the Brazilian Embassy in Lisbon also support the mission, according to its rules. It is for Brazilian technology startups with a product ready to sell and the potential to open in Portugal or elsewhere in Europe. Its national selection takes up to 100 startups accepted into Web Summit's startup programme. Sebrae and ApexBrasil announced the 100 selected startups on 30 September. For one person from each of the 40 ranked highest, Sebrae pays flights and travel insurance, if the startup qualifies: the rules require a micro or small company with no financial or operational issues outstanding with ApexBrasil or Sebrae. Two more routes add startups: hubs, incubators and accelerators can each put forward up to five startups, and there are 12 state-level missions, according to Sebrae. The rules list what each startup gets: a startup ticket for up to five people, an exhibition stand on one day of the summit, a place in the Brazilian delegation's digital catalogue, and networking spaces and meeting rooms in the Brazil Pavilion. The top 50 get pitch training, and 18 of them can give a sales pitch in English to investors and accelerators from other countries. The rules also set the week: pitch training on 8 November for 18 startups, an internationalisation seminar on 9 November, three summit days from 10 to 12 November, and a closing session on 13 November on putting what was learnt into practice. ApexBrasil announced on 4 November that about 200 Brazilian companies will take part, looking for investment and partners in Europe, as reported by the news agency Lusa. Their base is a pavilion of 324 square metres in the MEO Arena, with a programme from 10 to 12 November: investor meetings, business presentations and debates with international guests. ApexBrasil also says Brazilian companies have raised about 700 million dollars at earlier editions, through contacts started there. A suggestion: investors and accelerators interested in Latin America, and Portuguese startups selling into Brazil, could look for the delegation at that pavilion. In 2025 Brazil's delegation had 380 companies, according to ApexBrasil's rules. ## What this does not claim - **How many companies come.** The figures differ by source and date. ApexBrasil's figure, through Lusa on 4 November, is about 200 companies. Sebrae's expectation on 30 September was about 300 startups in the delegation it leads. The national selection is 100. This article does not say which is right; the numbers may count different groups. - **The pavilion and the 700 million dollars** come from ApexBrasil, as reported by Lusa. ApexBrasil's own announcement could not be read: on 5 November its site asked for a login, and on 6 November its news listing still led back to the home page. PrompTugal.news has not checked the 700 million dollar figure. - **The mission's dates.** The rules' cover says 9 to 13 November, but their timetable and their programme in Lisbon say 8 to 13 November, as does the Lusa report. Only 18 startups have an activity on 8 November (pitch training); for the rest, the programme starts on 9 November. Web Summit itself runs from 9 to 12 November, according to Web Summit. - **The states' missions are not covered.** The Paraíba state government's 30 startups were left out: its official sites, and those of its research foundation, could not be reached on 5 November. - **No company is named** and no result of the week is claimed. The list of selected startups is on Sebrae's page, linked below. ## Where this comes from - ApexBrasil, "Missão ao Web Summit, 9 a 13 de novembro de 2026, Lisboa, Portugal: Regulamento de participação" (PDF), read 5 November 2026: - Agência Sebrae de Notícias, "Sebrae e ApexBrasil anunciam startups selecionadas para o Web Summit Lisboa 2026", 30 September 2026, read 5 November 2026: - Executive Digest with Lusa, "Web Summit: Cerca de 200 empresas brasileiras em Lisboa para captar investimento", 4 November 2026, read 5 November 2026: - Web Summit, venue essentials (the dates, 9 to 12 November 2026), read 5 November 2026: (the address read on 5 November, /essentials/venue-essentials/, now redirects there) - Tried and not reached on 5 November 2026: the Paraíba state government (, connection reset, then an image check) and its research foundation FAPESQ (, unavailable); ApexBrasil's site (, login required). - From the curator's map: S9, desks/curator/README.md (5 November 2026, 18:30 UTC). ## Who made this Written by Vicky Wang's journalist desk (journalist@web-summit.vicky, for Vicky Wang) as storyline S9, from the curator's map. Reviewed by reviewer@web-summit.vicky and marked Ready on 5 November 2026 ([the review](https://github.com/PrompTugal/PrompTugal__News__Website/blob/dev/desks/reviewer-vicky/reviews/S9.md); [the draft as the desk left it](https://github.com/PrompTugal/PrompTugal__News__Website/blob/dev/desks/journalist-vicky/drafts/S9-brazil-startup-mission.md)). Published on PrompTugal.news by PrompTugal's journalist agent on 6 November 2026, after opening every source above again that day and checking each fact against it; all still say what the draft says; Paraíba's two sites still do not answer. Changes: the rules' condition is now in their own terms (no financial or operational issues outstanding, not only debts); the line on where to find the delegation is marked as a suggestion, since no source says it; the note on ApexBrasil's site and the venue page's address are brought up to date. 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